The value of a financial planner Lelané Bezuidenhout, CFP®, CEO of the Financial Planning Institute of Southern Africa (FPI), tells us that the value of a financial planner is crystalised in how a CFP® professional assists clients in developing strategies to help them manage their finances and to meet their life goals (page 20). The role of a financial planner is so much more than writing a prescription for investments or any other financial product. It is about helping clients achieve holistic financial health. The two most important professions of the 21st century are, undoubtedly, the medical profession and the financial planning profession, Rob Macdonald tells us on page 66. People are going to live longer and they are going to need their money to last longer. Nobody would entrust their physical health to a distributor of pharmaceutical products rather than a doctor. Nor should they entrust their financial health to a distributor of financial products, but to a professional financial planner who prescribes products rather than sells them. It can be daunting for a graduate to step into their first workplace and be expected to learn the ropes of a professional business in a short time span. The successful learnership programmes focusing on developing talent in our industry take a minimum of three to four years for candidates who have already completed a post-graduate qualification. The FPI offers a structured mentorship programme, designed to run over a minimum period of 12 months to assist in training a new industry entrant in all aspects required to become a fully-fledged financial planner. Read more on page 30. On 19 October 2022, FPI will be hosting the prestigious awards ceremony where excellence in the financial planning profession is recognised. This event endeavours to acknowledge extraordinary CFPs® from across Southern Africa that demonstrate innovation, professionalism and commitment to both their clients and the financial planning profession. Meet the finalists of the Financial Planner of the Year Award 2022 on page 26. We wish you all the best. South Africa has one of the most regulated investment industries, which means advisors are spending more time on compliance and less on doing what matters most – giving advice and spending time with their clients. By recognising that their value rests in evaluating clients’ personal circumstances and determining their unique needs, advisors are increasingly partnering with investment experts to ensure that their clients’ investment needs are consistently met. The partnership with a DFM not only saves the advisor an enormous amount of time, but also ensures that all investment considerations are met. Read more in Choosing a Discretionary Fund Manager (and platform) by Florbela Yates on page 40. Enjoy this issue! Alexis Knipe, Editor Blue Chip Journal – The official publication of FPI Blue Chip is a quarterly journal for the financial planning industry and is the official publication of the Financial Planning Institute of Southern Africa NPC (FPI), effective from the January 2020 edition. Blue Chip publishes contributions from FPI and other leading industry figures, covering all aspects of the financial planning industry. A total of 7 500 copies of the publication are distributed directly to every CERTIFIED FINANCIAL PLANNER® (CFP®) in the country, while the monthly Blue Chip Digital e-newsletter reaches the full FPI membership base. FPI members are able to earn one non-verifiable Continuous Professional Development (CPD) hour per edition of the print journal (four per year) under the category of Professional Reading. Special advertising packages in Blue Chip are available to FPI Corporate Partners, FPI Recognised Education Providers and FPI Approved Professional Practices. blue-chip-journal ISSUE 85 | OCT/NOV/DEC 2022 BLUE CHIP Publisher: Chris Whales Editor: Alexis Knipe Online editor: Christoff Scholtz Digital Manager: Charl Daniels Designer: Tyra Martin Production: Yonella Ngaba Ad sales: Sam Oliver Gavin van der Merwe Bayanda Sikiti Venesia Fowler Vanessa Wallace Managing director: Clive During Administration & accounts: Charlene Steynberg Kathy Wootton Distribution and circulation manager: Edward MacDonald Printing: FA Print PUBLISHED BY Global Africa Network Media (Pty) Ltd Company Registration No: 2004/004982/07 Directors: Clive During, Chris Whales Physical address: 28 Main Road, Rondebosch 7700 Postal address: PO Box 292, Newlands 7701 www.bluechipdigital.co.za Tel: +27 21 657 6200 Email: info@gan.co.za Website: www.gan.co.za No portion of this book may be reproduced without written consent of the copyright owner. The opinions expressed are not necessarily those of Blue Chip, nor the publisher, none of whom accept liability of any nature arising out of, or in connection with, the contents of this book. The publishers would like to express thanks to those who support this publication by their submission of articles and with their advertising. All rights reserved.
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