BLUECHIP2025 DFM GUIDE -
BLUECHIP2025 DFM GUIDE - PROFILEAnalyticsIn 2004, Investec Asset Managementapproved an MBO whereby InvestecAnalytics became Portfolio Analytics(Pty) Ltd. Analytics is a privately ownedmulti-manager business, structured tooffer specialist, risk-profiled solutionsfor wealth management businessesand branded model portfolios as aDiscretionary Fund Manager (DFM) togrowing independent advisory businesses.In addition to the DFM services,Analytics Consulting provides bespokeinvestment, product, governance andoperational support services to top-endCAT II discretionary FSPs. With offices inJohannesburg and Cape Town, Analyticsis 100% owned by management andstaff only, with no external shareholders.The owner-manager culture focuses oncreating long-term partnerships with ourclients. In 2022 and 2024, Analytics tookhome the Citywire SA DFM of the Yearaward, while in 2023, the business wonthe Overall Service award.With total groupassets undermanagement atR90-billion+, the keygoal of Analytics is togrow independentadvisory businessesacross South AfricaInvestment philosophyWith total group assets undermanagement at R90-billion+, the keygoal of Analytics is to grow independentadvisory businesses across South Africa.Analytics follows a multi-managementphilosophy, selecting and blending fund18James Towell, ManagingDirector, Analyticsmanagers with different styles and skillsets across different asset classes in orderto construct optimal diversified portfolioswhich are appropriate for various investors’risk profiles.When an advisor partners with us,we spend time understanding how theycurrently construct portfolios for theirclients and then cater our advice onportfolio construction to their current mixof balanced, specialist or combinationof funds. We will retain funds if they passour evaluation. Our process includes bothqualitative and quantitative evaluation offunds. When we combine the funds into aportfolio, we ensure that the funds areuncorrelated across a range of factorsand perform simulations to evaluatethe overall portfolio’s performance overvarying market conditions.Processes and performanceOur investment process covers fourphases that address all facets ofinvestment management:• Design: The investment returnobjective and associated risk profile ofportfolios are defined together with theappropriate time horizon over which thereturns can be expected.• Objective: The performance objectivefor each individual manager is definedso that, in aggregate, the selectedmanagers contribute to delivering onthe expectations for the portfolio.• Maintenance: Regular performancemeasurement and monitoring providesinsights into the way in which theportfolio is responding under prevailingmarket conditions and the extentto which the expected returns arebeing generated.• Evaluation: In this phase, regular reviewsare undertaken to evaluate the overallportfolio performance relative to theinitial design objectives.We aim toconstruct diversifiedportfolios that willdeliver consistentperformanceover rolling threeyearperiodsAnalytics provides bespoke andaggregated discretionary investmentmanagement services through IFAbrandedmodel portfolios. Analyticsalso manages the Analytics fund range.Analytics Consulting provides technicalsupport services to top-end CAT IIdiscretionary FSPs. These services includeindependent investment consulting,product development, governance, legaland compliance services.We aim to construct diversified portfoliosthat will deliver consistent performanceover rolling three-year periods. Fundmanager performance is measuredmonthly. We will consider replacing amanager if there is a change in philosophy
2025 DFM GUIDE - PROFILEBLUECHIPor process, if a lead portfolio managerleaves and we are not comfortable withthe replacement manager, or if there isongoing underperformance which can’tbe explained.Partnering with Analytics is a strategicdecision that extends far beyond simplyoutsourcing investment management. It'san investment in advisors’ time, freedomand ultimately, their peace of mind.Contact information:For more details or any otherqueries, contact:• James Towell• Telephone: 011 463 9600 (ext. 202)• Email: james@analytics.co.za• Website: www.analytics.co.zaDaniel Schoeman is currently CIO of the Analytics multi-managerfunds of funds. He has more than 19 years investment and portfoliomanagement experience, and has previously worked atthree of the largest multi-managers in South Africa,first at Investment Solutions, then joined MomentumMulti-Managers which later merged with MCubedto form Advantage Asset Managers. His mainresponsibilities include economic research, tacticalasset allocation, investment manager research,portfolio construction, monitoring and riskmanagement, system development andinnovative investment research. He is alsoa member of Investment Committees ofsome of the largest advisor networksin South Africa, providing investmentconsulting services to these groups onan on-going basis.SHAPING TOMORROW’SWEALTH, TOGETHER.PARTNER WITH THESOUTH AFRICAN DFMOF THE YEAR 2024Portfolio Analytics (Pty) Ltd, FSP No 631,is an authorised financial services provider.Telephone: (011) 463-9600www.analytics.co.zaWATCH OURMANIFESTO VIDEO
