ADVERTORIAL Expertise in
ADVERTORIAL Expertise in small business aimed at stimulating growth Nedbank’s Regional Manager of Small Business Services, Andisa Sikwebu, explains how Nedbank is committed to partnering with businesses for growth. National Small Business Chamber, seeks to encourage everyone in South Africa to rally behind and support small businesses. The initiative calls on everyone to make a conscious decision to vote for small businesses through their hearts, feet and wallets; not only on Small Business Friday, but every day. SimplyBiz.co.za is a free-to-join value networking portal designed especially for small businesses. The online portal helps small businesses improve their business administration skills, keep up with the latest trends, network with other small businesses and share ideas. 'Small businesses are the mainstay of the economy. Nedbank has, over the years, instituted various interventions aimed at giving support to the small-business sector. Over and above our small-business services solutions, we provide smallbusiness owners with support that goes beyond banking, freeing up their time to truly focus on running their businesses,’ says Sikwebu. Should you wish to tap into our small business expertise to help your business goals, why not get in touch with Nedbank’s Small Business Services, call Andisa Sikwebu on +27 (0)41 398 8188 or send an email to andisas@nedbank.co.za. Nedbank has built a solid reputation as a bank for small businesses through initiatives such as Small Business Friday, free small-business seminars and the SimplyBiz.co.za platform – all geared to support the small- and medium-sized enterprises sector. For example, the Small Business Friday initiative, in association with the
ADVERTORIAL New brand proposition encourages clients to ‘see money differently’ Venai Naidoo, Nedbank Eastern Cape Business Manager, Business Banking, explains how the new brand values build on the expertise of the bank to benefit clients. Nedbank officially launched its new brand repositioning during the first day of the world’s largest design festival – the 2017 Design Indaba on March 1. The bank’s new tagline challenges clients and society to ‘see money differently’. One of the solutions from Nedbank is Whole-view Business Banking , which provides a bird’s-eye view of clients’ businesses. It is aimed at business owners who believe that they need the best-of-breed of financial institutions. The new brand positioning is built on Nedbank’s purpose: to use financial expertise to enable individuals, families, businesses and society to do good. Our new brand proposition was born after almost two years of research and client engagement that revealed that people want to work with purpose-driven institutions they can trust. They want a professional financial partner that balances expertise with a genuine commitment to do good. The public will see a number of changes in the next few months as the bank evolves its corporate identity, advertising and communication campaigns, as well as its products, services and channels. All these changes are designed to inspire clients and society to see money differently and partner with the bank to achieve their goals. Our new brand proposition is not just a marketing initiative but a reflection of the continuing business evolution at Nedbank. As a bank we want to ensure that our clients experience our brand in a way that is aligned with our brand promise. It is common knowledge that we live in a volatile socioeconomic environment, so it is even more important for us to intensify our commitment to improve on our skill in enabling clients to navigate challenges and meet their goals. If you would like to explore further how Business Banking can help take your firm to the next level, and for more information about Nedbank Business Banking Services call Venai Naidoo on +27 (0)41 398 8032 or send an email to venain@nedbank.co.za. see money differently Nedbank Ltd Reg No 1951/000009/06. Authorised financial services and registered credit provider (NCRCP16). SPONGE 5556
