Gauteng Business 2016 edition

INTERVIEW Private

INTERVIEW Private Banking Prudence Dlamini provides a breakdown on Standard Bank’s high-value Private Banking offering. What is your division’s core value proposition? In Private Banking our aim is to give our clients personalised banking, and this means that each client will have a Private Banker dedicated to you, and a private transactional banker managing your portfolio. A financial advisor who assists clients with wealth management will offer them support. What is Private Banking and who qualifies for this service? Private Banking is an exclusive offering for wealth management solutions and it is targeted at affluent clients as well as young professionals. To quality you need to earn a minimum grossly monthly income of R58 000 or more or have net investible assets of over R3-million. Who is the young professional that would benefit from Private Banking? The young professional is between the ages of 22 and 32, or in their final year of study, or working in their first job, permanently employed or undergoing on the job training. We’re looking at specific qualifications, such as an actuary, a CA, medical doctor, engineer or a lawyer. A young professional doesn’t necessarily have to earn the qualifying salary, as long as they have a qualification, although such a professional would be likely to earn at that level in the future. What are the benefits of Private Banking? It’s convenience, time-saving and a wealth of knowledge. There is also access to your own Private Banker, special Prudence Dlamini lending rates, and a range of specialised benefits and rewards programmes. As a client I want to have a single person that I trust, who will open me up to the best solutions and services that I require. What new developments has Private Banking recently released? We’ve just re-launched the value proposition for young professionals as we want to recognise them for their future potential not just their current income. We’ve upgraded the status of our Professionals cards to black to resonate more with this customer base. We’re also offering better credit so that from a lending perspective, in terms of personal loans, credit card rates and car financing, we can offer our clients a preferential guaranteed rate. This is, of course, in line with their affordability, so everything is within GAUTENG BUSINESS 2016 92

INTERVIEW Our strategy has really changed as we were previously more of an emerging bank trying to grasp market share all over the world. However, now we are honing in on Africa and that is evident in adverting that highlights our African commitment. Our approach is that Africa is our home and we drive for growth. As we’re now in 19 countries throughout Africa it obviously makes it easier for us to facilitate any business transactions for our clients who have business interests in the rest of Africa, either business interests of even personal interests. WE ARE BECOMING A LOT MORE FLEXIBLE AROUND INCOME, BECAUSE INCOME DOESN’T ALWAYS DETERMINE WHERE YOU’RE GOING TO BE FIVE YEARS FROM NOW. What support do you offer for clients from Africa? If a Private Banking customer from a Standard Bank branch from anywhere in Africa is visiting South Africa they can contact us and we will introduce them to a local Private Banker who can assist them with their needs during the time they’re in South Africa. Naturally the same applies for South Africans travelling in Africa. Often enough there’s not much they will need, but customers really appreciate the access to a friendly face. Sometimes a customer can get stranded or find themselves in difficulty in a foreign country, and in such situations we do all we can to help our Private Banking clients. the terms of the NCA. We also offer them investment options and seed capital to start out their investment portfolio with our award winning Online Share Trading, free AlwaysOn data, and we now have 24/7 support team via the WeChat option. We’ve also got a special email address that clients can email, as well as a contact centre so that, if you want to speak to someone directly you can, but if a client wants email instead they can choose at their discretion, and all of this is available to them 24/7. Contact us: Email professionals@standardbank.co.za 24/7 Banking Centre: 086 012 3101 Is Standard Bank doing business with the rest of Africa? CONTACT INFO Janice Noble Gauteng Province | Marketing Coordinator Tel: 011 601 4311 | Mobile: 076 157 3019 Fax: 011 622 9858 Email: Janice.noble@standardbank.co.za Website: www.standardbank.co.za 93 GAUTENG BUSINESS 2016