ADVERTORIAL Expertise in small business aimed at stimulating growth Linda Mbambo, Nedbank Provincial General Manager, Gauteng Central, explains how Nedbank is committed to partnering with businesses for growth. which provides key insights and trends on smallbusiness behaviour and the challenges that small businesses face; and the new Essential Guide for Small-business Owners, which helps small businesses understand and handle the complexities of starting and running a business. In addition, business registration services are available in branch through SwiftReg or by applying online through CIPC. ‘Small businesses are the lifeblood of our economy. Nedbank has, over the years, instituted various interventions aimed at giving support to the small-business sector. Over and above our small-business services solutions, we provide small-business owners with support that goes beyond banking, freeing up their time to focus on running their businesses,’ says Mbambo. Nedbank has built a solid reputation as a bank for small businesses through initiatives such as Vote Small Business, which calls on everyone to make a conscious decision to support small businesses with their hearts, feet and wallets; the SimplyBiz.co.za platform where business owners can network and engage with other business owners, ask questions and spark discussions; the Small Business Index At Nedbank Business Banking we believe that you need a financial partner who understands your aspirations, offers relevant solutions and gives you a banking experience that is hassle-free. We are committed to doing good, so you can concentrate on what’s most important to you – running your business. Nedbank is making it easier to deliver on our new brand proposition – ‘see money differently’ – through our Whole-view Business Banking which provides us with a bird’s-eye view of your business and therefore enables us to offer solutions and services aimed at giving your business the edge in challenging economic times. Speak to the money experts at Nedbank Business Banking if you are interested in taking your business to the next level or want to find out more about our specialised service offering. Contact Linda Mbambo on +27 (0)11 671 7149, email the Business Banking team at email@example.com or visit www.nedbank.co.za.
ADVERTORIAL New brand proposition encourages clients to ‘see money differently’ Mohammed (Salim) Kadoo, Nedbank Provincial General Manager, Tshwane and North West, explains how the new brand values build on the expertise of the bank to benefit clients. advertising and communication campaigns, as well as its products, services and channels. All these changes are designed to inspire clients and society to see money differently and partner with the bank to achieve their goals. Our new brand proposition is not just a marketing initiative, but a reflection of the continuing business evolution at Nedbank. As a bank we want to ensure that our clients experience our brand in a way that is aligned with our brand promise. Nedbank officially launched its new brand repositioning during the first day of the world’s largest design festival – the 2017 Design Indaba on 1 March. The bank’s new tagline challenges clients and society to ‘see money differently’. The new brand positioning is built on Nedbank’s purpose: to use financial expertise to enable individuals, families, businesses and society to do good. Our new brand proposition was born after almost two years of research and client engagement which revealed that people want to work with purpose-driven institutions they can trust. They want a professional financial partner that balances expertise with a genuine commitment to do good. The public will see a number of changes in the next few months as the bank evolves its corporate identity, It is common knowledge that we live in a volatile socioeconomic environment, so it is even more important for us to intensify our commitment to improve on our skill in enabling clients to navigate challenges and meet their goals. One of the solutions from Nedbank is Whole-view Business Banking, which provides a bird’s-eye view of clients’ businesses, and a different perspective on how their money needs to flow to meet their needs. With our expertise and insights we can help our clients to see money as we do, so that together we can cocreate unique solutions that can unlock the possibilities that will take their business to the next level. If you would like to explore further how Business Banking can help take your business to the next level, and for more information about Nedbank Retail and Business Banking Services, call Mohammed (Salim) Kadoo on +27 (0)12 436 7740 or send an email to firstname.lastname@example.org.