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Journal of African Business Issue 6

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Welcome to the Journal of African Business, a unique guide to business and investment in Africa. The first issue of the journal was published in 2020 as an annual publication. Since then, the quarterly format has been adopted, giving our team more opportunities to bring to readers up-to-date information and opinions and offering our clients increased exposure at specific times of the year.


THE RADISSON HOTEL GROUP IS TARGETING AFRICAN GROWTH As Radisson celebrates winning the Leading Hotel Group in Africa award, the group outlines its strategy in building its African footprint beyond the current capacity of nearly 8 000 rooms. A At the 2022 World Travel Awards held in Dubai, Radisson Blu took home the prestigious Leading Hotel Group in Africa award. The award is a validation of the work done by the group and its accelerated expansion across the continent over the past few years. But it’s also an important milestone in a journey that started more than 60 years ago and which has seen Radisson Blu become an iconic hospitality brand around the globe, including on the African continent. Along with the luxury Radisson Collection, Radisson, Radisson Red, Radisson Individual and several other brands, Radisson Blu forms part of the Radisson Hotel Group. The group’s journey began in 1960 with the opening of the world’s first designer hotel in Copenhagen, Denmark. That hotel, now the Radisson Collection Royal Hotel, Copenhagen, is still operating successfully. “From those early beginnings, we’ve always tried to ensure that the hotels within the group set themselves apart,” says Tim Cordon, COO Middle East and Africa – Radisson Hotel Group. “We always have, and will continue to, focus our work on delivering Memorable Moments, acting as a true host, and being the best partner.” The Radisson Blu brand, meanwhile, emerged after SAS International Hotels signed a franchise agreement with Carlson Hotels to manage the Radisson brand in Europe, the Middle East and Africa (EMEA) in 1994. Initially known as Radisson SAS, the Radisson Blu brand was birthed in 2009. A year later, it became the largest upscale hotel brand in Europe. Today, there are more than 380 Radisson Blu locations worldwide, all aiming to provide memorable moments by providing unparalleled service, comfort and style while creating meaningful and memorable experiences. Radisson Blu Mosi-Oa-Tunya, Livingstone Resort, is located within the Mosi-Oa-Tunya National Park in Zambia. AFRICAN PRESENCE IS GROWING The brand has an established presence in Africa, too, with what is now Radisson Blu Waterfront Hotel in Cape Town South Africa opening at the dawn of the new millennium. In the following years, it would continue to grow its presence across the continent, steadily building and expanding a substantial portfolio of properties. “Our goal is always to create ‘more meaningful and memorable experiences in a stylish environment’. In doing so, we recognise that our guests are travelling with a purpose and that it’s therefore important that we’re there to support them in even the smallest of ways. That commitment is as strong in Africa as it is in the rest of the world”. says Cordon. “We also look to ensure that our guests are inspired and connected with likeminded individuals,” Tim adds. “We do so by creating and facilitating networking opportunities and keeping them mentally and physically nourished on a busy day. Our commitment to guests is also reflected in the design of our properties, creating a stylish environment that enables our great experiences. We’re always there to keep our guests inspired through our on-trend public space design features.” 28

HOTEL AWARDS An artist’s impression of the Radisson Hotel Casablanca Gauthier La Citadelle, which is set to open in 2023 In more recent years, Radisson Blu has significantly grown its African presence. Currently, the Radisson Blu brand has nearly 40 hotels on the continent, either in operation or under development. From Casablanca in the north to Cape Town in the south, with almost 8 000 rooms. “Africa is critical to the next phase of growth for both Radisson Blu and the Radisson Hotel Group as a whole,” Tim says. “We are continuously inspired by the innovation and enterprise we see throughout the continent, and we look forward to opening more hotels in the near future. “Our category win in the World Travel Awards validates everything we have done in Africa to date,” Cordon concludes. “It has also strengthened our determination to keep delivering the magical moments that Radisson Blu is renowned for to new and existing customers alike.” Africa is critical to the next phase of growth for both Radisson Blu and the Radisson Hotel Group as a whole ABOUT RADISSON BLU Radisson Blu is an upper-upscale hotel brand that delivers positive and personalised service in stylish spaces. Radisson Blu hotels are designed to make a big difference and inspire unforgettable experiences with every stay. Radisson Blu hotels can be found in major cities, key airport gateways and leisure destinations. Radisson Blu is part of the Radisson family of brands, which operates under one commercial umbrella brand, Radisson Hotels, and can be found around the world in more than 120 countries, with currently over 1 700 hotels in operation and under development. Tim Cordon, Radisson Hotel Group COO, Middle East and Africa 29

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