1 year ago

Opportunity Issue 98

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Opportunity magazine is a niche business-to-business publication that explores various investment opportunities within Southern Africa’s economic sectors and looks to provide its readers with first-hand knowledge about South African business. Opportunity also looks to present South African business to international markets that may have interests in investing in South Africa. The publication is endorsed by the South African Chamber of Commerce and Industry (SACCI).

PROPERTY Delivering

PROPERTY Delivering satisfying returns Steyn City is proving a popular property investment. Interest in gated communities and lifestyle estates continues to rise. That’s not surprising, given the drivers behind the trend: for a start, security is a significant and ongoing concern, with crime in the suburbs showing no signs of abating. Added to this, many South Africans are attracted to the idea of living in a place that speaks directly to their interests, such as golf, cycling or horse-riding. Not all developments are equal, and even those which boast of creating the consummate “lifestyle” may be guilty of offering slightly less than residents expect, either in terms of accommodation which falls short of true luxury standards, or limited amenities. Wary of disappointing residents, Steyn City Properties made every effort – from the time of the development’s initial planning stages in developing a masterplan – to ensure that this was not the case. The result is a luxury parkland residence which redefines lifestyle, and in so doing, has ensured it is perfectly matched with consumers’ current demands. After all, location, location, location is no longer seen as the most critical investment criterion; it’s now the lifestyle available which determines whether people are prepared to invest, especially as remote working makes it possible for investors to move away from city centres. Take the issue of security, for example. Steyn City ensures complete peace of mind with a highly advanced security system, which includes a 24/7 security nerve centre and round-the-clock patrols of the parkland. Would-be buyers wondering about investment value are reassured by the developer's lifelong investment in infrastructure. Indeed, all amenities were developed by the time of launch, so that buyers could experience the reality they were purchasing, rather than setting their hopes on a dream that may fail to materialise. This approach means that Steyn City is a low-risk investment which has already delivered very satisfying returns. Many people living in developments value the community which often arises. The community feeling that pervades throughout the parkland residence is further enhanced by the existence of open spaces and a lack of boundary walls where residents get to know their neighbours. The development’s culture is a contributing factor. Steyn City was designed with an outdoororiented, family-centred lifestyle in mind, so that residents are able to access a broad array of amenities, catering to a variety of interests, without leaving the estate. Having these facilities right outside one’s front door means that a great deal of time is saved – especially since AAA-grade offices and a world-class educational campus (accommodating grades 000 to matric) are available on-site, too, with the soon to be launched helistop presenting the ultimate convenience for executives who have little time to switch between venues. Shorter commutes translate into less stress, and a better overall lifestyle. More than this, the variety of amenities – from hundreds of kilometres for walking, jogging or trail-running to a purpose-built mountainbike track; from outdoor gym stations to an 18-hole Nicklaus design golf course; from an indoor gym to an indoor aquatic centre and an equestrian centre – means that residents can access so many activities or leisure pursuits with their added convenience. The final drawcard is, of course, Steyn City’s 2 000-acre indigenous parkland: a back garden without compare for every resident, offering space to roam and explore with complete peace of mind. To feed the connection with nature that forms the basis for complete wellbeing is a different kind of investment: an investment in the way you choose to live your life. 48 |

Experience limitless luxury STANDS FROM R3.3-18m

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