PROFILE The South African Table Grape Industry South Africa: preferred country of origin for the world’s best-tasting grapes. The South African Table Grape Industry (SATI) is the industry association of table grape producers which aims to establish South Africa as the Preferred Country of Origin for the world’s best-tasting grapes. SATI represents growers on key government and industry initiatives aimed at creating more opportunities from ownership, to accessing new markets in a sustainable way. South African table grape growers and exporters are committed to being a reliable supplier of table grapes by delivering a safe, flavour-filled product of the highest quality despite the ongoing drought in the Western Cape. Although certain producers and areas most affected by the drought are likely to be significantly impacted, the effect at a national level is less pronounced. This expectation is ascribed to the climatically diverse industry, increased hectares in production, the continued shift to higher yielding new-generation varieties and the resilience and adaptation of South African table grape farmers. According to Mr Michael Laubscher, Chairman of SATI, “As an industry, we are concerned about the persistent drought in the Western Cape. We realise that South Africa is a water-scarce country, therefore everyone has a responsibility to be water wise.” Vision South Africa is the Preferred Country of Origin for table grapes and will provide every table grape producer as wide a choice as possible with profitable markets. Mission SATI delivers service excellence to create a progressive, equitable and sustainable South African Table Grape Industry. SATI’s key areas of intervention • Technical market access • Research and technology transfer • Information and knowledge management • Transformation • Communication and stakeholder engagement • Human capacity and skills development • Technical support SATI is funded by a grower levy and is a co-founder and a key supporter of the Sustainability Initiative of South Africa (SIZA). A world of variety There are five major growing regions in South Africa. The difference in soil and climate enables growers to supply the markets from November to May. The early season is dominated by varieties from the northern provinces and the valleys of the Orange and Olifants Rivers, followed by table grape varieties from the Berg River and Hex River regions. The South African table grape industry is ideally positioned to work with the government on all levels to make a significant contribution to the primary goals of the National Development Plan, namely job creation, rural development and the earning of foreign revenue. WESTERN CAPE BUSINESS 2018 80
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